Segment of One Management Platform is a system of mass personalized communications of DMP class (Data Management Platform). S1MPL users are large businesses (banks/retail) intended to shift communication to their clients from push messaging to personalized high-targeted proposals.
S1MPL provides dynamic retention of loyalty and raising of client portfolio profitability of a large corporate business (banks, retails, etc.) by individualizing a client in the enterprise data warehouse, automating personalized mass communications to clients and providing business' clients the loyalty programs per Engagement Economy principles.
The solution is based on creative and multi-factoring analysis of client database (Big Data) using modern Machine Learning methods.
S1MPL is continuously building and updating in background customer profiles based on financial transactions received from banks and Visa central storage. A deep understanding of a person's preferences in purchases and their social-demographic context enables S1MPL to propose exceptional high-relevant offers to a person.
Let's build mutually beneficial and indeed personal relationships between your business and it's numerous and diverse clients audience.
S1MPL in media
In the course of this year, the company is launching its Big Data platform, based on which Visa will track behavior models of payments by place, time, etc. After this, the giant is planning to propose Ukrainian banks a tool for improving their client loyalty programs.
According to available information, the international payment system Visa develops a unique big data platform, based on artificial intelligence, which is tested with the largest Ukrainian PrivatBank. According to Vera Platonova, Senior Vice President SEE CIS Visa, now the platform is in a testing stage and launch is planned this year for all banks. Also, Platonova added, users of a new platform will be not only banks but a business serviced by them as well.
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